The promise I promise to stick to, every day in every piece

A simple promise to mark the start of whatever happens from here.

No words wasted.

That’s the promise.

Not a word here that does not add value, meaning or context.

This seems obvious. It is not obvious.

Wasted words create wasted time — yours and mine — and wasted time is the worst crime of all.

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Sidenote: There is some complexity here. Three things I believe to be true:

1. Time doing nothing does not have to be wasted time. 

2. Time doing something that comes to nothing does not have to be wasted time.

3. Time doing something that comes to something is often the worst wasted time of all.

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So much of the way “content” works now is actively designed to waste your time.