Apple's new ad and the world we live in
The response to the new iPad Pro ad goes much further than the typical love/hate to-and-fro for creative. If it feels existential, it’s because it is.
The new iPad Pro ad was released this week, a one-minute, human-free piece of video design and choreography that has had the parts of the Internet who concern themselves with these things in uproar.
Before I say anything more, here it is.
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