Dan Kennedy's communication control

Lessons from the veteran marketer on setting yourself up to succeed, why you need to disconnect and how an open-door policy has disastrous consequences.

He has been described as follows:

• the king of direct response marketing

• the guru who taught the gurus

• the stage-selling OG

• a dinosaur

There might be debate about his merits, but what is beyond debate is the number of successful entrepreneurs who profess to have learned most of what they know about marketing from Dan Kennedy.

Dan Kennedy … Photo via The Jeff H…