Five tiny bullet-points on value

A few years ago I heard, "The world values those who bring value to the world." This week I heard, "Money does not follow effort. Money follows value." So here's five short bullet-points about value.

Image via Nick Youngson / Creative Commons

• Value is relative. An ebook that costs $100 might deliver great value to you. The same ebook for $1 might be a waste of a dollar to someone else.

• Value is not about price. The best pricing strategies tell a compelling story about value. But the value is in the story, not the price.

• Value is rewarded. The world val…