Four car washes, get one free
A flashing light in the garage shouted: "Four car washes, get 5th free!" What does a sign like this communicate?
On the road this morning, and a flashing light from the garage shouted:
“Four car washes, get 5th free!”
What does a sign like this communicate?
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd723d1f-9031-4b28-b1ea-717adba7914e_1108x717.png)
A value offer? Sure. Most people like “free”.
The importance of recurring custom? Of course. A few years ago at a business conference one of the speakers — the kind who pr…
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