On the imperative of posting online

Seven pressing reasons to put your ideas on the Internet.

If you’ve been laid off over the past year or so — or quit in despair, or plan to do so soon — and you haven’t started posting online yet, this is for you.

If you’re starting out in business or would like to, this is for you.

If you’re already established in your career or business but think there are other opportunities out there waiting for you, this is for you.

If you’re in a steady job and happy to stay there, but would like to safeguard your future work, career and earning prospects, this is for you.

Putting your ideas into the world — in whatever format and on whatever platform works best for you — is essential.

Here are seven reasons why.

1️⃣ LURKERS

Lots of people will see and pay attention to your posts and content but you won’t know until they mention it the next time you meet them.

On places like LinkedIn — which is the best place to start posting about the type of things you do, or would like to do, for work — I estimate the ratio of scrolling lurkers to active commenters / likers is at least 25:1.